Will recipe tags matched to specific wines improve sales?
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Synaesthesia, cognitive priming, and the Way of the World
July 1st, 2008 · 1 Comment · marketing, wine
You may have read in the press (here’s a BBC link) about a recent study into how ‘music sets up the brain to respond to… wine in a certain way’ that suggested people rated the change in taste [of a glass of wine] by up to 60% depending on the melody heard I read that, [...]
Tags: advertising·branding·coffee·labels·marketing·subliminal·wine